Coke.

A good advertising campaign is like a virus. It spreads.

All the official ads are so happyhappy. I wanted something a bit more... subdued.

The upper part of this thing [ read: the skulls and horns and branches and things ] belongs to me. The lower part [ like all those pretty letters and the bottle ] belong to Coca Cola... If you are interested in the white BG, we might work out something.